History of Red Motori

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RED Motori was established in 1997 by Dave and Richard who both have a passion for Italian cars. Dave started his working career carrying out his apprenticeship in an Alfa dealership which also specialized in classic cars.

From here he stayed very loyal to the brand by following it around several garages in the south of England gaining vast experience and knowledge.

Richard met Dave through having his car serviced and worked on by Dave and also had numerous dealings with Alfa Romeo over many years. They had both become very frustrated by the way the franchise was going and the way the customer was being dealt with, quite often having to make several return journeys to get their problems finally fixed. There was a definite lack of customer care and brand knowledge.

From this frustration RED Motori was started with the emphasis highly on customer satisfaction and quality workmanship. The business was originally based in the centre of Blandford - a small Georgian market town in Dorset. It soon gained a very good reputation as a reliable Alfa Romeo and Fiat specialist and the business was going from strength to strength.

Due to customer demand, car sales were introduced within the first year, again specialising in Alfa Romeo and fiat used-vehicles. After another 2 years it was evident that the business had out-grown the original site and the search started for a better situated, larger premises. After a lengthy search the new premises were found which enabled cars to be displayed and contained a larger workshop. It was also on the main A350 linking it conveniently to several large towns.

Over the years the business has grown and evolved keeping up with technical advances in both brands. Pride is taken in the large amount of customers that return who are either repeat customers or customers that have been recommended to us.

In 2006 the next era of the business took place when Richard retired from the business and Andy joined the team. Andy had worked previously with Dave at an Alfa Romeo franchise and has had a keen interest in the cars, owning and working on them for the last 16 years.